Cafe Mom is a Social Media Company Rebranding Project I worked on, and my goal was to make their identity look feminine, safe and comfortable for moms all over the world to connect and share their concerns and advice. I removed the clinic impression from the original logo and formed a circular shape to indicate inclusion and coffee cup mark. Applied colors are inspired by mom's bare skin colors and lips; I intended to showcase "honesty", one of the uniqueness they have.
“You don’t need to be perfect to be amazing”
“There is no way to be perfect, but a million ways to be a good one.”
“Taking care of yourself is part of taking care of your kids.”
Goods for the Brand
Computer Sketches Exploration
BEFORE (Existing Design)