Cafe Mom is a Social Media Company Rebranding Project I worked on, and my goal was to make their identity look feminine, safe and comfortable for moms all over the world to connect and share their concerns and advice. I removed the clinic impression from the original logo and formed a circular shape to indicate inclusion and coffee cup mark. Applied colors are inspired by mom's bare skin colors and lips; I intended to showcase "honesty", one of the uniqueness they have.
“You don’t need to be perfect to be amazing”
“There is no way to be perfect, but a million ways to be a good one.”
“Taking care of yourself is part of taking care of your kids.”
Goods for the Brand
Email Template
Email Template
Bag (magenta)
Bag (magenta)
Bag (white)
Bag (white)
Shirt
Shirt
Bottles
Bottles
Brochure
Brochure
Id card
Id card
Billbord Advertisements
Responsible website
Apple watch
Mind Map
Sketches
Computer Sketches Exploration
Color Exploration
Final Logo
Second Elements
Brand Guidelines
BEFORE (Existing Design)

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