"What if, high fashion becomes the space for GROWTH rather than polluting the planet?" Though the high fashion world is known for its luxury and aspirational images, one of the issues they face is about how they position themselves in the context of sustainability. Collaborating with other classmate, we designed exhibition based campaign with #PlantForTheFuture with the promotion of SS2020 collection by Dior. Plantable cards, recycled papers, sustainable lightings are all applied to design the whole campaign— we hope this becomes one of the initial step to cultivate a co-existing culture between humans and our planet.
Floor Plan/ Schematic design
Interior design direction
Marketing goods

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