Viange Hair Salon is the boutique I chose to rebrand; they are famous for high technique and respectful services from Japan. They are high-end, expensive, and very elegant for everything they offer, and their goal is to make customers feel like "beautiful angel" when they finish. That is where their name Viange comes from, VI = 美 (beauty in Japanese) + Ange = Angel, and I wanted to showcase their beautiful concept into their visual representation. I did not make their presentation too obvious that they are from Japan, but I expressed it with the subtle beauty of using colors (Japanese beauty of not expressing self too much).
Application of the new brand identity
BEFORE (existing logo/ identity)