Viange Hair Salon is the boutique I chose to rebrand; they are famous for high technique and respectful services from Japan. They are high-end, expensive, and very elegant for everything they offer, and their goal is to make customers feel like "beautiful angel" when they finish. That is where their name Viange comes from, VI = įžŽ (beauty in Japanese) + Ange = Angel, and I wanted to showcase their beautiful concept into their visual representation. I did not make their presentation too obvious that they are from Japan, but I expressed it with the subtle beauty of using colors (Japanese beauty of not expressing self too much).
Website/ Apps
Advertising Posters
Application of the new brand identity
Shampoo/ Conditioner
Shampoo/ Conditioner
Gold foil business card
Gold foil business card
Posters with interior
Posters with interior
Signage
Signage
Embossed logo
Embossed logo
Poster with interior (small)
Poster with interior (small)
Coupons/ Invitations
Coupons/ Invitations
Shopping bag
Shopping bag
Promotion cards
BEFORE (existing logo/ identity)
Current logo
Current logo
Signage
Signage
Current website
Current website
Current business cards
Current business cards

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