BIO ALCHEMY
Evolution of bio-magic

(OBJECTIVE)
The purpose of this project is to build a strong visual system for the hypothetical event of a chosen artist/ designer. I chose Neri Oxman, a bio-architect who combines art, design, engineering, and technology for her creations. The challenge was to visualize and give her mother-naturing world a thoughtful branding system to better communicate her message to cultivate a co-existing culture with the planet.

(CONCEPT)
The concept was to balance the atmosphere of a structured lab she works in and the organic creations she makes with living biomaterials. Systematic typography was chosen to get combined together with circular graphic elements, and a color palette that is directly inspired by her artworks was applied to the system. The name Bio Alchemy was intended to express the magic she creates coming from her constant curiosity toward the world of nature.