INCLUSIVE GARDEN
Sustainable campaign design for luxury brand.

(OBJECTIVE)
What if, high fashion becomes the space for GROWTH rather than polluting the planet? Though the high fashion world is known for its luxury and aspirational images, one of the issues they face is about how they position themselves in the context of sustainability. Collaborating with another classmate, we designed an exhibition-based campaign with #PlantForTheFuture with the promotion of the SS2020 collection by Dior. 

(CONCEPT) 
Our goal was to increase opportunities and spaces for meaningful discussions about the reality of sustainability in fashion rather than just showcasing current efforts. Therefore, transparency and openness were keywords for overall exhibition experience design where visitors can learn facts and have conversations around the topics. Plantable cards, recycled papers, sustainable lightings are all applied elegantly to design the whole campaign to stay true to the sustainable theme while maintaining the aspirational look of the brand.