SYNESTHESIA
Event branding system for collaborative night circus

(OBJECTIVE)
Synesthesia is an event rebranding project with the purpose of making a circus event look modern that appeals to the young audience. It is a performance-based event to raise awareness about synesthesia in Superclub in San Francisco where collaborations of performers, artists, and musicians happen. The purpose was to visualize the beauty of collaboration for the modern circus through
explorations of festive colors. 

(CONCEPT) 
The event’s visual identity was redesigned into more welcoming with a less mysterious impression of a traditional circus look. Gradients in the design represent collaborative art performance they create at the event, and overlapping shapes express the corporation of all the artists and guests who makes the event unique in the field. The beauty of the movement and motions are enhanced
in the photography directions combined with organic graphics. means “green” in Latin, and the theme of this solution.