WEDDINGS
Wedding magazine rebranding for special celebration

( OBJECTIVE )
The purpose of this project was to rebrand Martha’s Weddings magazine to make it more inclusive and personal. Staying away from girly design direction, I created an elegant, matured, and delightful atmosphere with beautiful photographs and the use of deep colors and layouts. Photography included diverse types of couples so that magazine doesn’t exclude any readers. 

( CONCEPT ) 
The concept “Golden Moments” was developed— emphasizing on photography of couples’ beautiful moments on a special day with their natural facial expressions and contexts rather than studio-based photos. Graphic elements made from cutting pieces of golden photos are applied on spreads to make the theme cohesive throughout the pages.